Privacy Policy

Thank you for visiting SHEROCKS  Fitness. This Privacy Policy explains the manner in which we may collect, use and disclose personal information which you provide to us while using the Planet Fitness website (the “Site”) or certain services of our SHEROCKS AND HERO FITNESS clubs (the “Services”). By visiting this Site or otherwise providing us with your personal information by using our Services, you agree to be bound by the terms of this policy.

We want to assure you that SHEROCKS t Fitness takes privacy matters very seriously and is committed to protecting your privacy. Therefore, we are providing this policy to explain our privacy practices and the choices you can make about the way your information is collected and used.

We collect personal information that you provide to us or that is otherwise provided to us on your behalf. You may choose to provide certain personal information in order to access or use certain features or services of the Site or the Services, such as making a purchase, joining one of our clubs, paying your membership fees, requesting information, providing us with information via text message or our mobile application, filling out an  application, entering a sweepstakes, logging into certain exercise equipment consoles using your member keytag, or otherwise contacting us. We may also collect personal information from other sources such as:

• Social media platform. If you use a social media platform login to access our Site, you will share certain personal information from your social media account with us, for example, your name, email address, photo, list of social media contacts, and any other information that may be or you make accessible to us when you connect your social media account to your services account. The specific information transferred depends on your security settings and the privacy policy of your social media network.

Categories of collected information include:

• Identifying information (such as name, phone number, e-mail address, mailing address, photograph, contact information, and billing information)
• Protected classification characteristics under state or federal law (such as age and gender)
• Commercial information (such as products and services purchased from us and partners, as well as your consumer preferences)
• Biometric information (such as your physical characteristics or measurements)
• Workout and machine usage information
• Account information such as user name, password, unique user ID, and communication preferences
• Credit card or banking information

By providing your personal information to us, you are authorizing us to collect, use and disclose such information in the manner outlined in this policy.

We may use your personal information for legitimate business purposes, including:

• To provide you with our Services, such as providing you access to your membership account and sending you administrative information relating to our terms and policies.
• To periodically send you newsletters, e-mails or similar communications featuring sales and promotions, news about new Planet Fitness products and services, requests for your feedback, or other information we think may be of interest to you, in accordance with local law.
• To respond to any customer service inquiries or requests.
• We may use workout and machine usage data collected through our Services to provide you with tailored products or service offerings, to conduct member usage and market analysis, and to compile aggregated data sets for use in our marketing and business objectives.
• Any other business purpose for which you provide consent.

You may stop receiving marketing communications from us at any time by:

• Clicking
  
  Unsubscribe
  
  

However, if you unsubscribe from our marketing communications, you will not automatically become unsubscribed from the marketing communications of the franchise owner of the Planet Fitness club you joined or to which your e-mail address has been provided as set forth in this policy. Planet Fitness franchises are independently owned and operated businesses and we do not control their use of your e-mail address. Accordingly, if you are a member at a Planet Fitness franchise club, please contact your home club directly to learn how to unsubscribe from such communications.  In addition, you may continue to receive generic mailings addressed to "Resident" or the like.  In order to discontinue generic mailings, you may